Marketing and Communications Specialist II

Title: Marketing and Communications Specialist I

Salary Range: $

Contract Term Length: 12 Months

Standard Hours: 37.5

Work Location: On-Site

FLSA Status: Non-Exempt

College: Big Sandy Community & Technical College

Campus Location: BSCTC - Prestonsburg Campus

Department: Marketing & Communications

Total Rewards

Big Sandy Community & Technical College offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity, including:

• Exceptional health care, vision, and dental coverage for you and your family
• Tuition reimbursement/waiver for you, your spouse, and dependents
• 403(b) retirement plan: a 5% employee contribution receives a 10% employer match
• Vacation/Sick Time
• Work-Life Balance
• 9.5 Paid Holidays
• 2 Weeks Institutional Closing Pay (Last 2 weeks of December) for qualifying positions
• Employee Assistance Program

Job Summary

Big Sandy Community and Technical College is seeking a creative, detail-oriented Marketing & Communications Specialist I to support the college’s student outreach, branding, and communication initiatives. This role plays a key part in shaping the visual identity of the institution, managing social media presence, and producing high quality marketing materials.

Job Duties:

Graphic Design
• Develop visually engaging graphics for events, programs, recruitment efforts, and general outreach.
• Create brochures, flyers, and promotional materials that align with brand standards.
• Collaborate with internal stakeholders to interpret ideas and translate them into intuitive, appealing designs.

Digital Content & Social Media Management
• Produce content, posts, and pages that attract and engage target audiences.
• Create enrollment-focused social media graphics and maintain a consistent posting schedule.
• Track and report on engagement metrics as part of enrollment centered goals.

Brand Monitoring & Reputation Awareness
• Monitor brand- and product-related conversations across multiple platforms.
• Assist in maintaining a cohesive and accurate representation of the college’s brand.

Web & SEO Engagement
• Increase traffic across social media and website channels.
• Analyze user activity and engagement trends.
• Monitor SEO and web traffic metrics to improve online reach.

Additional Duties
• Support PR functions including occasional writing of press releases.
• Participate in crisis management and communications groups as needed.
• Perform other duties as assigned to support departmental operations.

Required Skills & Competencies
• Quality & Accuracy: Demonstrates excellence in design, attention to detail, and commitment to high standards.
• Productivity & Time Management: Meets deadlines, manages multiple projects efficiently, and adapts to changing         priorities.
• Dependability: Reliable, responsive to requests, and maintains strong attendance and punctuality.
• Job Knowledge: Strong understanding of design principles, marketing trends, and digital communication practices.
• Teamwork: Works effectively with colleagues, offers assistance, and maintains positive working relationships.

Minimum Qualifications:

• Bachelor’s degree or equivalent experience.
• Minimum of 1 year of experience in graphic design, marketing, communications, or a related field.
• Proficiency with design software (e.g., Adobe Creative Suite or similar tools).
• Strong written and verbal communication skills.
• Ability to manage multiple projects with minimal supervision.


 

Preferred Qualifications:

• Experience with social media management and digital marketing analytics preferred.

Additional Skills Requested:

Required Skills & Competencies
• Quality & Accuracy: Demonstrates excellence in design, attention to detail, and commitment to high standards.
• Productivity & Time Management: Meets deadlines, manages multiple projects efficiently, and adapts to changing         priorities.
• Dependability: Reliable, responsive to requests, and maintains strong attendance and punctuality.
• Job Knowledge: Strong understanding of design principles, marketing trends, and digital communication practices.
• Teamwork: Works effectively with colleagues, offers assistance, and maintains positive working relationships.

Employee Rights - Employee Polygraph Protection Act

Equal Opportunity Employer - The Kentucky Community and Technical College System is an equal educational and employment opportunity institution.