Title: Marketing & Business Development Liaison (Workforce Liaison III)
Salary Range: $48,168
Contract Term Length: 12 Months
Standard Hours: 37.5
Work Location: On-Site
FLSA Status: Exempt
College: Big Sandy Community & Technical College
Campus Location: BSCTC - Prestonsburg Campus
Department: Workforce Solutions
Total Rewards
Big Sandy Community & Technical College offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity, including:
Job Summary
The Marketing & Business Development Liaison (Workforce Liaison III) serves as the primary driver of outreach, employer engagement, lead generation, and revenue growth for Workforce Solutions. This position is responsible for increasing enrollment in open-enrollment programs, expanding customized training partnerships, developing strategic relationships with employers and community organizations, and promoting Workforce Solutions programs throughout the service area. The ideal candidate combines sales, marketing, business development, and relationship management skills to connect individuals and employers with workforce training solutions that address regional workforce needs.
Job Duties:
Business Development & Sales
• Identify and cultivate new business opportunities with employers, industry partners, workforce agencies, economic development organizations, and community stakeholders.
• Generate customized training opportunities through direct employer outreach and relationship-building activities.
• Serve as the primary point of contact for prospective business and industry clients.
• Conduct needs assessments with employers to identify workforce training gaps and develop training solutions.
• Maintain an active pipeline of employer prospects and partnership opportunities.
• Prepare proposals, presentations, quotations, and training recommendations for employer clients.
• Secure instructor, schedule training, purchase materials, maintain TEAMS channel documentation
Community & Employer Engagement
• Build strong relationships with employers across healthcare, manufacturing, transportation, skilled trades, logistics, technology, and other key sectors.
• Attend business, government, nonprofit, and educational meetings.
• Explore and plan round table events.
• Strengthen partnerships that support workforce pipelines, internships, apprenticeships, and talent development initiatives in partnership with BSCTC Career Services.
Data Management & Reporting
• Track employer contacts, marketing activities, enrollment leads, and business development efforts using CRM systems such as Salesforce.
• Maintain accurate records of outreach activities and partnership engagement.
• Prepare monthly reports related to employer engagement, enrollment trends, marketing performance, and revenue generation.
• Utilize data to recommend program improvements and identify emerging workforce opportunities.
TRAINS Development
• Identify and recruit employers eligible for TRAINS-funded training opportunities.
• Conduct employer needs assessments to identify skill gaps and training requirements.
• Facilitate meetings with employers to discuss incumbent worker training and upskilling opportunities.
• Secure employer commitments, training agreements,
• Responsible for TRAINs procedure from application to close out.
• Secure instructor, schedule training, purchase materials, maintain TEAMS channel documentation.
Performance Measures
Success in this role may be measured through:
• New employer partnerships established.
• Customized training contracts generated.
• Workforce training enrollment growth.
• Employer satisfaction ratings.
• Marketing campaign engagement metrics.
• Revenue generated through workforce programs.
• Number of employer visits and outreach activities completed.
• Community and industry partnerships developed.
Minimum Qualifications:
• Bachelor's degree in Marketing, Business Administration, Communications, Workforce Development, Public Relations, Economic Development, or a related field.
• Minimum of 4 years of experience in marketing, sales, business development, employer relations, workforce development, higher education, or a related area.
• Valid driver's license and willingness to travel throughout the service region.
Preferred Qualifications:
• Experience in workforce development, continuing education, or higher education.
• Experience with CRM platforms such as Salesforce.
• Digital marketing experience including email marketing, social media management, and content creation.
• Experience developing business partnerships and managing sales pipelines.
• Knowledge of workforce funding programs and employer training initiatives.
• Familiarity with Eastern Kentucky business and industry sectors.
The ideal candidate is an energetic relationship-builder who enjoys meeting with employers, solving workforce challenges, promoting educational opportunities, and driving measurable growth. They possess a consultative sales approach, strong communication skills, and a passion for connecting people with opportunities that strengthen the regional workforce.
This position functions as the "front door" and growth engine of Workforce Solutions, helping expand the college's impact through strategic partnerships, workforce training, and community engagement.
Additional Skills Requested:
• Sales and business development expertise.
• Strong interpersonal and relationship-building skills.
• Excellent verbal, written, and presentation communication skills.
• Lead generation and prospect management.
• Strategic planning and problem-solving abilities.
• Social media and digital marketing proficiency.
• Event planning and public speaking skills.
• Data analysis and reporting capabilities.
• Ability to work independently while managing multiple priorities.
Employee Rights - Employee Polygraph Protection Act
Equal Opportunity Employer - The Kentucky Community and Technical College System is an equal educational and employment opportunity institution.
KCTCS is an equal opportunity employer and educational institution.
KCTCS does not discriminate on the basis of race, color, national origin, sex, disability, or age in its programs or activities.