Marketing and Communication Specialist IV (Brand Strategist)

Title: Marketing and Communication Specialist IV (Brand Strategist)

Salary Range: $63,708.00 - $79,644.00

Contract Term Length: 12 Months

Standard Hours: 37.5

Work Location: Hybrid

FLSA Status: Exempt

College: KCTCS System Office

Campus Location: KCTCS System Office

Department: Marketing

Total Rewards

KCTCS System Office offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity including:

• Exceptional health care, vision, dental coverage for you and your family
• Tuition reimbursement/waiver for you, your spouse, and dependents
• 403(b) retirement plan: a 5% employee contribution receives a 10% employer match
• Vacation/Sick Time
• Work-Life Balance
• 9.5 Paid Holidays
• 2 Weeks Institutional Closing Pay (Last 2 weeks of December) for qualifying positions
• Employee Assistance Program

Job Summary

The Marketing / Communication Specialist IV position will be responsible for supporting brand strategy for KCTCS and including umbrella of initiatives under Workforce and Economic Development, such as TRAINS, Workforce Solutions, Education First Employers and Handshake. The role will develop and execute strategic plans that demonstrate KCTCS' impact on statewide talent development for a variety of audiences including legislators, businesses, core partners and job seekers. This position requires familiarity with statewide workforce and talent pipeline initiatives, interpretation of market research and the development of collaborative marketing materials with key employers and a wide range of stakeholders.

Positions with the KCTCS System Office located in Versailles, KY are term-contract positions, with the expectancy of continuance based on performance.

KCTCS offers a hybrid work schedule with a requirement to be onsite a minimum of 3 days per work week. Hybrid work schedules are subject to periodic review and may be modified or terminated at any time.

Job Duties:

Support strategic brand initiatives related to employment success collaborating with key internal and external stakeholders to manage projects. Ensure plan objectives are executed and achieved to foster the image of KCTCS statewide at the premier provider of skilled talent. Interpret feedback from workforce leaders from all 16 colleges and their teams, compile insights to determine gaps in marketing needs and create plans to fill those gaps.

Initiates creative development strategy for broadcast, print and digital content and promotional items. The role will lead overall design direction for content marketing, digital marketing, social media marketing, and PR for WED.

Assist with WED budget and priorities. Ensure alignment with target audiences and support the development of WED marketing and communication plans. Collaborates with VP of Marketing and Peer Teams to ensure overall KCTCS and WED strategies are inclusive of one another.

Contribute to content creation (press releases, articles, organic social media), staffing events and exhibits, and collaboration with marketing for advertising and publicity planning

Oversees and monitors marketing project deadlines, event schedules, and sponsorship opportunities. Supports special projects and departmental objectives, assists with complex public facing campaigns involving nuanced target audience or scholarship stipulations.

Minimum Qualifications:

Associate degree (Communication, Marketing, Public Relations, or Business) and three (3) years of relevant experience or equivalent. 

Preferred Qualifications:

Bachelor's degree (Communication, Marketing, Public Relations, or Business) and five (5) years of relevant experience or equivalent.

Additional Skills Requested:

Employee Rights - Employee Polygraph Protection Act

Equal Opportunity Employer - The Kentucky Community and Technical College System is an equal educational and employment opportunity institution.