Marketing and Communication Specialist IV (Brand Strategist)

Staff

Versailles


 Apply Now

Search all open KCTCS jobs

Marketing and Communication Specialist IV (Brand Strategist)

  • 495587
  • Versailles
  • Staff
  • Full-time
  • KCTCS System Office

Title: Marketing and Communication Specialist IV (Brand Strategist)

Salary Range: $63,708.00

Contract Term Length: 12 Months

Standard Hours: 37.5

Work Location: Hybrid

FLSA Status: Exempt

College: KCTCS System Office

Campus Location: KCTCS System Office

Department: Marketing

Total Rewards

KCTCS System Office offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity including:

  • Exceptional health care, vision, dental coverage for you and your family
  • Tuition reimbursement/waiver for you, your spouse, and dependents
  • 403(b) retirement plan: a 5% employee contribution receives a 10% employer match
  • Vacation/Sick Time
  • Work-Life Balance
  • 9.5 Paid Holidays
  • 2 Weeks Institutional Closing Pay (Last 2 weeks of December) for qualifying positions
  • Employee Assistance Program

Job Summary

The Marketing & Communications Specialist IV position will be responsible for supporting brand strategy for KCTCS and including umbrella of initiatives under Workforce and Economic Development, such as TRAINS, Workforce Solutions, Education First Employers and Handshake. The role will develop and execute strategic plans that demonstrate KCTCS' impact on statewide talent development for a variety of audiences including legislators, businesses, core partners and job seekers. This position requires familiarity with statewide workforce and talent pipeline initiatives, interpretation of market research and the development of collaborative marketing materials with key employers and a wide range of stakeholders.

This is a defined-term contract position renewable each fiscal year and located in Versailles, KY.

KCTCS offers a hybrid work schedule with a requirement to be onsite a minimum of 3 days per work week. Hybrid work schedules are subject to periodic review and may be modified or terminated at any time.

Job Duties:

Support strategic brand initiatives related to employment success collaborating with key internal and external stakeholders to manage projects. Ensure plan objectives are executed and achieved to foster the image of KCTCS statewide at the premier provider of skilled talent. Interpret feedback from workforce leaders from all 16 colleges and their teams, compile insights to determine gaps in marketing needs and create plans to fill those gaps.

Initiates creative development strategy for broadcast, print and digital content and promotional items. The role will lead overall design direction for content marketing, digital marketing, social media marketing, and PR for WED.

Assist with WED budget and priorities. Ensure alignment with target audiences and support the development of WED marketing and communication plans. Collaborates with VP of Marketing and Peer Teams to ensure overall KCTCS and WED strategies are inclusive of one another.

Contribute to content creation (press releases, articles, organic social media), staffing events and exhibits, and collaboration with marketing for advertising and publicity planning

Oversees and monitors marketing project deadlines, event schedules, and sponsorship opportunities. Supports special projects and departmental objectives, assists with complex public facing campaigns involving nuanced target audience or scholarship stipulations.

Minimum Qualifications:

Bachelor's Degree (Communication, Marketing, Public Relations, or Business) and six (6) years of experience (or equivalent).


Preferred Qualifications:

Bachelor's Degree (Communication, Marketing, Public Relations, or Business) and seven (7) years of experience (or equivalent).

Additional Skills Requested:

Experience implementing and/or using Salesforce or a similar CRM. 

Employee Rights - Employee Polygraph Protection Act

Equal Opportunity Employer - The Kentucky Community and Technical College System is an equal educational and employment opportunity institution.

Not yet ready to apply?

Email this job to yourself and apply later.

Not You?

Thank you - please check your email for a link to this job

Sign up for a job alert!

Not You?

Thank you

Share this job

Not You?

Thank you for sharing!

Not the right job for you?  Check out these other recently posted jobs!

Part-Time Library Assistant

Maysville Community & Technical College 495670 Maysville Kentucky United States Maysville, Kentucky Maysville Community & Technical College Temporary Part-time, Temporary
The Maysville Part-Time Library Assistant supports the daily operations of the campus library by assisting students, faculty, and staff with circulation, reference, and technical support needs. This position also plays a key role in clerical and a...

Part-time Lineman/CDL Instructor

Hazard Community & Technical College 495668 Hazard Kentucky United States Hazard, Kentucky Hazard Community & Technical College Staff Part-time
Hazard Community & Technical College Workforce Solutions department is looking for individuals interested in teaching in the Lineman and/or CDL program. These positions would be part-time positions providing instruction and assistance with testin...

IT Support Specialist II

Somerset Community College 495618 Somerset Kentucky United States Somerset, Kentucky Somerset Community College Staff Full-time
The IT Support Specialist II position provides technical support and troubleshooting for computer systems, software, and hardware. This position will be responsible for diagnosing and resolving technical problems, both remotely and in person, docu...

Career Services Counselor III

Elizabethtown Community & Technical College 495663 Elizabethtown Kentucky United States Elizabethtown, Kentucky Elizabethtown Community & Technical College Staff Full-time
ECTC is seeking a Career Services Counselor III for the Advanced Manufacturing Accelerator Project (AMAP) grant to assist students with identifying their pathways, advising them with dual credit offerings and postsecondary schedules, career counse...

Student Support Specialist III (Educational Success Coach)

Bluegrass Community & Technical College 495664 Lexington Kentucky United States Lexington, Kentucky Bluegrass Community & Technical College Staff Full-time
This is a U.S. Dept of Labor grant-funded position supporting a14-county service region surrounding Fayette County and develops professional relationships with BCTC internal colleagues and external stakeholders including high school principals, ad...

KCTCS is an equal opportunity employer and educational institution.
KCTCS does not discriminate on the basis of race, color, national origin, sex, disability, or age in its programs or activities.

Apply Now

Not You?

Thank you