Marketing Specialist

Title: Marketing Specialist (Multimedia Specialist I)
**Internal applicants being considered**

Salary: $41,730.00

Contract Term Length: 12 Months

Standard Hours: 37.50

Work Location: Discretionary Hybrid

FLSA Status: Non-Exempt

College: Gateway Community & Technical College

Department: Marketing & Communications

Total Rewards

Gateway Community & Technical College offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity, including:

• Exceptional health care, vision, and dental coverage for you and your family
• Tuition reimbursement/waiver for you, your spouse, and dependents
• 403(b) retirement plan: a 5% employee contribution receives a 10% employer match
• Vacation/Sick Time
• Work-Life Balance
• 9.5 Paid Holidays
• 2 Weeks Institutional Closing Pay (Last 2 weeks of December) for qualifying positions
• Employee Assistance Program

Job Summary

The Marketing Specialist provides essential executional support for marketing efforts across Gateway Community & Technical College. This role supports the planning and implementation of marketing campaigns, creates and edits written and visual content, manages ticket-based marketing requests, and assists with website updates and maintenance. By handling high-volume, day-to-day marketing work, this position improves efficiency, consistency, and responsiveness while enabling the marketing team to focus on strategic initiatives that deepen institutional reach and impact.

Job Duties:

• Assists with the execution of marketing campaigns and initiatives across the college, including coordination of timelines, assets, and deliverables to ensure projects are completed accurately and on schedule.
  
• Supports the creation and editing of marketing materials such as digital graphics, flyers, signage, email assets, and presentations in alignment with brand standards.
  
• Drafts, edits, and formats marketing copy for digital and print use, including emails, web content, internal communications, and promotional materials.
  
• Assists with routine website updates, content edits, and page maintenance to ensure accuracy, accessibility, and consistency across college web properties.
  
• Manages incoming marketing tickets and requests, tracks progress, coordinates with team members, and supports the timely resolution of requests.
  
• Provides general marketing support, including organizing assets, maintaining project documentation, and assisting with reporting or data tracking as needed.
• Other duties as assigned.

Minimum Qualifications:

• Bachelor’s degree in marketing, public relations, communications, or a related field, or equivalent.
  
• Ability to manage high-volume workloads with attention to detail and accuracy
  
• Basic design and content editing skills
  
• Strong organizational and time-management skills
  
• Ability to follow brand standards and established processes
  
• Comfort working across multiple departments and priorities
  
• Detail-oriented, self-motivated, with the ability to work independently and adapt seamlessly to fast-paced, dynamic environments.
  
• Skilled in engaging and supporting students from different cultural and socioeconomic backgrounds.
  
• Excellent verbal and written communication skills.
  
• Proven ability to manage multiple priorities effectively and meet tight deadlines.
  
• Proficiency in Microsoft Office (Excel, Forms, Outlook, Teams, SharePoint, Word)
  
  

Preferred Qualifications:

• Previous experience in a community college setting

Employee Rights - Employee Polygraph Protection Act

Equal Opportunity Employer - The Kentucky Community and Technical College System is an equal educational and employment opportunity institution.